mPulse One
mPulse, 2021 to 2025. Director of Product Management.
One platform for health plans to reach members by text, voice, and email, built to scale past 100M messages.
What I did
- Consolidated every customer from separate legacy products onto one platform, then sunset the old stacks.
- Gave health plans a repeatable way to add conversational AI to their outreach.
- Drove product integration through four acquisitions: Healthcrowd, DPI, Zipari, and HealthTrio.
- Rebuilt a product org that had turned over completely: intake, discovery, a 3-year roadmap, and PMs grown into owners.
- Used conversational AI to catch opt-out intent in member replies, ahead of the 2025 FCC consent rules.
- Presented the approach in the mPulse webinar on TCPA changes.
What happened
One platform reaching 100M+ people, saving over $7M a year in operating costs.